Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

A/B and multivariate testing are often used to improve the conversion funnel. What these tools do is randomly place alternative change images, text or other design elements to gather statistics about how these things affect site visitors. Companies have had great success using such solutions, but sometimes multiple rounds of testing still produce inconclusive data: changing the color or image on their pages did not have a significant impact on the overall conversion rate. Does this mean that there is no way for that business to improve the conversion funnel? In these cases, marketing and other business stakeholders often think: "We have chosen the wrong images. Let's try some more!" and a new test cycle is started. But I think we should consider other factors. Specifically, how the end-user experience is affected by the responsiveness and performance of these pages... (more)

How Real User Monitoring Saves Your Mainframe MIPS

Today I want to share a success story from one of our customers in the financial business that combined the currently hyped topic Real User Monitoring with the good old mainframe. They used Real User Monitoring to identify unnecessary calls from their rich client application into the mainframe and reduced useless data retrieved from the mainframe that ultimately saved them lots of money on MIPS. The customer's internal banking application consists of a Java Rich Client used by the bank clerks in the daily business with the customer. This Rich Client makes calls via the IBM CICS ... (more)

You Only Control One-Third of Your Page Load Performance!

You don't agree with that? Have you ever looked at the details of your page load time and analyzed what really impacts Page Load Time? Let me show you with a real life example and let me explain that in most cases you only control 1/3 of the time required to load a page as the rest is consumed by third-party content that you do not have under control. Be Aware of Third-Party Content When analyzing web page load times we can use tools such as dynaTrace, Firebug or PageSpeed. The following two screenshots show timeline views from dynaTrace AJAX Edition. The timelines show all networ... (more)

Third-Party Content Management Applied

Today's web sites are often cluttered up with third-party content that slows down page load and rendering times, hampering user experience. In my first blog post, I discussed how third-party content impacts your website's performance and identified common problems with its integration. Today I want to share the experience I have had as a developer and consultant with the management of third-party content. In the following, I will show you best practices for integrating third-party content and for convincing your business that they will benefit from establishing third-party manage... (more)

With Confidence Through the Holiday Season: Manage Success in Production

In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success. The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The ... (more)