In September, Macy's announced that they will invest $1 Billion into their
omni-channel strategy. When spending so much money the question that
immediately comes up is how to measure the success? Key questions such as
"Are conversion rates increasing as planned?" and "How good is the User
Experience for each channel?" need answers. Since my first blog about
omni-channel monitoring, I came across a variety of customer implementations.
Today, I want to share with you how Solocal Group, provider of the French
Yellow Pages (PagesJaunes), brings all key metrics together on a single
Pages Jaunes Omni-Channel Key Metrics Overview Dashboard
Step 1: Identify Your Channels
For omni-channel monitoring, as a first step, it's important to know the
channels and also how many users are coming in through each channel. Solocal
Group has three channels they monitor: a mob... (more)
A/B and multivariate testing are often used to improve the conversion funnel.
What these tools do is randomly place alternative change images, text or
other design elements to gather statistics about how these things affect site
visitors. Companies have had great success using such solutions, but
sometimes multiple rounds of testing still produce inconclusive data:
changing the color or image on their pages did not have a significant impact
on the overall conversion rate.
Does this mean that there is no way for that business to improve the
conversion funnel? In these cases, mark... (more)
Mobile performance will make or break retailers this holiday shopping season
- so the importance of application performance management (APM) cannot be
underestimated. The convergence of Black Friday, Cyber Monday, Hannukah and
Christmas shopping combined with a record level of mobile shopping is
creating a perfect storm many companies have never weathered before.
Over the coming weeks it will be clear which e-commerce players have read our
previous blogs and employed a smart APM strategy. That strategy has to
include load testing and web performance optimization in the preparation... (more)
With the establishment of mobile web and native mobile apps, your website
isn't the only customer touch point anymore. Mike Austin, Director of
e-Commerce at RoomsToGo said it best:
"Our customers expect the same experience throughout all our channels no
matter if it is the website, mobile site or the real physical store!"
How can you measure the user experience across the various channels your
customers use to interact with you? Let's see what we can do to make the user
experience quantifiable so we can make informed data-driven decisions.
If we look at the different channel type... (more)
You don't agree with that? Have you ever looked at the details of your page
load time and analyzed what really impacts Page Load Time? Let me show you
with a real life example and let me explain that in most cases you only
control 1/3 of the time required to load a page as the rest is consumed by
third-party content that you do not have under control.
Be Aware of Third-Party Content
When analyzing web page load times we can use tools such as dynaTrace,
Firebug or PageSpeed. The following two screenshots show timeline views from
dynaTrace AJAX Edition. The timelines show all networ... (more)