A/B and multivariate testing are often used to improve the conversion funnel.
What these tools do is randomly place alternative change images, text or
other design elements to gather statistics about how these things affect site
visitors. Companies have had great success using such solutions, but
sometimes multiple rounds of testing still produce inconclusive data:
changing the color or image on their pages did not have a significant impact
on the overall conversion rate.
Does this mean that there is no way for that business to improve the
conversion funnel? In these cases, marketing and other business stakeholders
often think: "We have chosen the wrong images. Let's try some more!" and a
new test cycle is started. But I think we should consider other factors.
Specifically, how the end-user experience is affected by the responsiveness
and performance of these pages... (more)
Today I want to share a success story from one of our customers in the
financial business that combined the currently hyped topic Real User
Monitoring with the good old mainframe. They used Real User Monitoring to
identify unnecessary calls from their rich client application into the
mainframe and reduced useless data retrieved from the mainframe that
ultimately saved them lots of money on MIPS.
The customer's internal banking application consists of a Java Rich Client
used by the bank clerks in the daily business with the customer. This Rich
Client makes calls via the IBM CICS ... (more)
You don't agree with that? Have you ever looked at the details of your page
load time and analyzed what really impacts Page Load Time? Let me show you
with a real life example and let me explain that in most cases you only
control 1/3 of the time required to load a page as the rest is consumed by
third-party content that you do not have under control.
Be Aware of Third-Party Content
When analyzing web page load times we can use tools such as dynaTrace,
Firebug or PageSpeed. The following two screenshots show timeline views from
dynaTrace AJAX Edition. The timelines show all networ... (more)
Today's web sites are often cluttered up with third-party content that slows
down page load and rendering times, hampering user experience. In my first
blog post, I discussed how third-party content impacts your website's
performance and identified common problems with its integration. Today I want
to share the experience I have had as a developer and consultant with the
management of third-party content. In the following, I will show you best
practices for integrating third-party content and for convincing your
business that they will benefit from establishing third-party manage... (more)
In our last two articles, we discussed what we have learned from last year's
holiday season as well as things that we can do in the preparation phase for
this year's upcoming event. In this blog we show you those dashboards and
data points you need throughout the holiday season to make it a success.
The top goal for eCommerce sites is to ensure high conversion rates as this
converts into business. IT's responsibility is to ensure that consumers can
use the eCommerce site in an "enjoyable" way. But there is much more than
measuring the UpTime or Response Time of your services. The ... (more)