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Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

A/B and multivariate testing are often used to improve the conversion funnel. What these tools do is randomly place alternative change images, text or other design elements to gather statistics about how these things affect site visitors. Companies have had great success using such solutions, but sometimes multiple rounds of testing still produce inconclusive data: changing the color or image on their pages did not have a significant impact on the overall conversion rate. Does this mean that there is no way for that business to improve the conversion funnel? In these cases, marketing and other business stakeholders often think: "We have chosen the wrong images. Let's try some more!" and a new test cycle is started. But I think we should consider other factors. Specifically, how the end-user experience is affected by the responsiveness and performance of these pages... (more)

With Confidence Through the Holiday Season: Manage Success in Production

In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success. The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The ... (more)

Comparing User Experiences: Web, App and Mobile

With the establishment of mobile web and native mobile apps, your website isn't the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: "Our customers expect the same experience throughout all our channels no matter if it is the website, mobile site or the real physical store!" How can you measure the user experience across the various channels your customers use to interact with you? Let's see what we can do to make the user experience quantifiable so we can make informed data-driven decisions. If we look at the different channel type... (more)

How to Monitor Swift/iOS8 Applications for Crashes and Performance Issues

Apple just came out with the new programming language Swift. According to Apple, Swift will make it a lot easier and more fun to develop apps for both iOS and OS X. That's in contrast to the current language, Objective-C, which is somewhat antiquated and considered by many to be difficult to use. Although Swift is easier to use, we're sure that there will be issues like crashes, slow request, errors and so on as we already know it from Objective-C and other languages. We also know that business will ask for usage statistics. This is the reason why we immediately investigated Swif... (more)

Website Traffic Surge By @KEnzenhofer | @DevOpsSummit #APM #DevOps

Website Traffic Surge: Is It Marketing Driven or a Bot Attack? Nobody wants to be in the news with headlines like this, but it happens. I'd like to share an interesting experience I had when meeting on site with an anonymous customer. I've since noticed this same problem a few times, concerning email marketing, conversion impact, nervous operators, CDNs and what happens if there is no communication between the marketing teams and IT operations. Is it a bot/denial of service attack or a "successful" marketing effort that caused this increase in traffic and degradation in response... (more)