A/B and multivariate testing are often used to improve the conversion funnel.
What these tools do is randomly place alternative change images, text or
other design elements to gather statistics about how these things affect site
visitors. Companies have had great success using such solutions, but
sometimes multiple rounds of testing still produce inconclusive data:
changing the color or image on their pages did not have a significant impact
on the overall conversion rate.
Does this mean that there is no way for that business to improve the
conversion funnel? In these cases, marketing and other business stakeholders
often think: "We have chosen the wrong images. Let's try some more!" and a
new test cycle is started. But I think we should consider other factors.
Specifically, how the end-user experience is affected by the responsiveness
and performance of these pages... (more)
In our last two articles, we discussed what we have learned from last year's
holiday season as well as things that we can do in the preparation phase for
this year's upcoming event. In this blog we show you those dashboards and
data points you need throughout the holiday season to make it a success.
The top goal for eCommerce sites is to ensure high conversion rates as this
converts into business. IT's responsibility is to ensure that consumers can
use the eCommerce site in an "enjoyable" way. But there is much more than
measuring the UpTime or Response Time of your services. The ... (more)
With the establishment of mobile web and native mobile apps, your website
isn't the only customer touch point anymore. Mike Austin, Director of
e-Commerce at RoomsToGo said it best:
"Our customers expect the same experience throughout all our channels no
matter if it is the website, mobile site or the real physical store!"
How can you measure the user experience across the various channels your
customers use to interact with you? Let's see what we can do to make the user
experience quantifiable so we can make informed data-driven decisions.
If we look at the different channel type... (more)
Apple just came out with the new programming language Swift. According to
Apple, Swift will make it a lot easier and more fun to develop apps for both
iOS and OS X. That's in contrast to the current language, Objective-C, which
is somewhat antiquated and considered by many to be difficult to use.
Although Swift is easier to use, we're sure that there will be issues like
crashes, slow request, errors and so on as we already know it from
Objective-C and other languages. We also know that business will ask for
usage statistics. This is the reason why we immediately investigated Swif... (more)
Website Traffic Surge: Is It Marketing Driven or a Bot Attack?
Nobody wants to be in the news with headlines like this, but it happens. I'd
like to share an interesting experience I had when meeting on site with an
anonymous customer. I've since noticed this same problem a few times,
concerning email marketing, conversion impact, nervous operators, CDNs and
what happens if there is no communication between the marketing teams and IT
Is it a bot/denial of service attack or a "successful" marketing effort that
caused this increase in traffic and degradation in response... (more)