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Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

In September, Macy's announced that they will invest $1 Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as "Are conversion rates increasing as planned?" and "How good is the User Experience for each channel?" need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want to share with you how Solocal Group, provider of the French Yellow Pages (PagesJaunes), brings all key metrics together on a single dashboard. Pages Jaunes Omni-Channel Key Metrics Overview Dashboard Step 1: Identify Your Channels For omni-channel monitoring, as a first step, it's important to know the channels and also how many users are coming in through each channel. Solocal Group has three channels they monitor: a mob... (more)

What to Do If A/B Testing Fails to Improve Conversions?

A/B and multivariate testing are often used to improve the conversion funnel. What these tools do is randomly place alternative change images, text or other design elements to gather statistics about how these things affect site visitors. Companies have had great success using such solutions, but sometimes multiple rounds of testing still produce inconclusive data: changing the color or image on their pages did not have a significant impact on the overall conversion rate. Does this mean that there is no way for that business to improve the conversion funnel? In these cases, mark... (more)

The Difference Between Winning and Losing Mobile Shoppers

Mobile performance will make or break retailers this holiday shopping season - so the importance of application performance management (APM) cannot be underestimated. The convergence of Black Friday, Cyber Monday, Hannukah and Christmas shopping combined with a record level of mobile shopping is creating a perfect storm many companies have never weathered before. Over the coming weeks it will be clear which e-commerce players have read our previous blogs and employed a smart APM strategy. That strategy has to include load testing and web performance optimization in the preparation... (more)

Comparing User Experiences: Web, App and Mobile

With the establishment of mobile web and native mobile apps, your website isn't the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: "Our customers expect the same experience throughout all our channels no matter if it is the website, mobile site or the real physical store!" How can you measure the user experience across the various channels your customers use to interact with you? Let's see what we can do to make the user experience quantifiable so we can make informed data-driven decisions. If we look at the different channel type... (more)

You Only Control One-Third of Your Page Load Performance!

You don't agree with that? Have you ever looked at the details of your page load time and analyzed what really impacts Page Load Time? Let me show you with a real life example and let me explain that in most cases you only control 1/3 of the time required to load a page as the rest is consumed by third-party content that you do not have under control. Be Aware of Third-Party Content When analyzing web page load times we can use tools such as dynaTrace, Firebug or PageSpeed. The following two screenshots show timeline views from dynaTrace AJAX Edition. The timelines show all networ... (more)