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Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

In September, Macy's announced that they will invest $1 Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as "Are conversion rates increasing as planned?" and "How good is the User Experience for each channel?" need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want to share with you how Solocal Group, provider of the French Yellow Pages (PagesJaunes), brings all key metrics together on a single dashboard. Pages Jaunes Omni-Channel Key Metrics Overview Dashboard Step 1: Identify Your Channels For omni-channel monitoring, as a first step, it's important to know the channels and also how many users are coming in through each channel. Solocal Group has three channels they monitor: a mob... (more)

Case Study: Too Fast for the User

I just heard an interesting story from Runtastic, who is one of our Mobile Real User Monitoring customers. Runtastic's main mobile app allows their users to track their sport activities such as running, biking, hiking or skiing. They had a user complaining about too high speed. He didn't actually complain about the performance of the app but instead complained about his average speed during his workout as calculated by the app. After his one hour biking session, the app showed the he covered a distance of 490 km - that would probably be a world record and give him the yellow shir... (more)

With Confidence Through the Holiday Season: Manage Success in Production

In our last two articles, we discussed what we have learned from last year's holiday season as well as things that we can do in the preparation phase for this year's upcoming event. In this blog we show you those dashboards and data points you need throughout the holiday season to make it a success. The top goal for eCommerce sites is to ensure high conversion rates as this converts into business. IT's responsibility is to ensure that consumers can use the eCommerce site in an "enjoyable" way. But there is much more than measuring the UpTime or Response Time of your services. The ... (more)

Comparing User Experiences: Web, App and Mobile

With the establishment of mobile web and native mobile apps, your website isn't the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: "Our customers expect the same experience throughout all our channels no matter if it is the website, mobile site or the real physical store!" How can you measure the user experience across the various channels your customers use to interact with you? Let's see what we can do to make the user experience quantifiable so we can make informed data-driven decisions. If we look at the different channel type... (more)

Third-Party Content Management Applied

Today's web sites are often cluttered up with third-party content that slows down page load and rendering times, hampering user experience. In my first blog post, I discussed how third-party content impacts your website's performance and identified common problems with its integration. Today I want to share the experience I have had as a developer and consultant with the management of third-party content. In the following, I will show you best practices for integrating third-party content and for convincing your business that they will benefit from establishing third-party manage... (more)