You don't agree with that? Have you ever looked at the details of your page
load time and analyzed what really impacts Page Load Time? Let me show you
with a real life example and let me explain that in most cases you only
control 1/3 of the time required to load a page as the rest is consumed by
third-party content that you do not have under control.
Be Aware of Third-Party Content
When analyzing web page load times we can use tools such as dynaTrace,
Firebug or PageSpeed. The following two screenshots show timeline views from
dynaTrace AJAX Edition. The timelines show all network downloads, rendering
the same page. The question is: Where does the huge difference come from?
Timeline of web page with and without third-party content showing a
difference of 8 seconds in total page load time
"We expect that the revenue made via our mobile apps will cross the 50% mark
within this year!" Most of our eCommerce customers are starting to say this
to us. These customers have driven their businesses to the web and have
successfully applied Real User Monitoring (RUM) for web. They have found and
fixed many of the common performance problems described in Top 8 Performance
Landmines, 5 Steps to improve eCommerce Performance and What if A/B Testing
fails to improve conversions.
As these customers start seeing an increase in revenue from mobile they have
to extend their RUM cap... (more)
With the establishment of mobile web and native mobile apps, your website
isn't the only customer touch point anymore. Mike Austin, Director of
e-Commerce at RoomsToGo said it best:
"Our customers expect the same experience throughout all our channels no
matter if it is the website, mobile site or the real physical store!"
How can you measure the user experience across the various channels your
customers use to interact with you? Let's see what we can do to make the user
experience quantifiable so we can make informed data-driven decisions.
If we look at the different channel type... (more)
Website Traffic Surge: Is It Marketing Driven or a Bot Attack?
Nobody wants to be in the news with headlines like this, but it happens. I'd
like to share an interesting experience I had when meeting on site with an
anonymous customer. I've since noticed this same problem a few times,
concerning email marketing, conversion impact, nervous operators, CDNs and
what happens if there is no communication between the marketing teams and IT
Is it a bot/denial of service attack or a "successful" marketing effort that
caused this increase in traffic and degradation in response... (more)
Today's web sites are often cluttered up with third-party content that slows
down page load and rendering times, hampering user experience. In my first
blog post, I discussed how third-party content impacts your website's
performance and identified common problems with its integration. Today I want
to share the experience I have had as a developer and consultant with the
management of third-party content. In the following, I will show you best
practices for integrating third-party content and for convincing your
business that they will benefit from establishing third-party manage... (more)