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Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

On my recent visits to Velocity, WebPerfDay and Apps World in London, Real User Monitoring (RUM) was the hot topic. That triggered my thinking about the differences between vendors. They all promise the same for a varying range of prices - from free to a couple thousand US dollars. What I found out is that there IS a big difference and - depending on what you want to do with RUM - you want to make sure you understand the capabilities and limitations of the available solutions. The false claim of 100% Coverage What all vendors claim to do is capture data from 100% of your users. When looking closer you see that many of these solutions - especially the "Freemiums" - rely on theW3C Navigation Timings. So my question is: How can I cover ALL Users with W3C timings when these timings are NOT AVAILABLE on all browsers? W3C timings are only available on new browsers. So - w... (more)

What to Do If A/B Testing Fails to Improve Conversions?

A/B and multivariate testing are often used to improve the conversion funnel. What these tools do is randomly place alternative change images, text or other design elements to gather statistics about how these things affect site visitors. Companies have had great success using such solutions, but sometimes multiple rounds of testing still produce inconclusive data: changing the color or image on their pages did not have a significant impact on the overall conversion rate. Does this mean that there is no way for that business to improve the conversion funnel? In these cases, mark... (more)

Don’t Miss 50% of Your Paying Customers on Their Mobile Devices

"We expect that the revenue made via our mobile apps will cross the 50% mark within this year!" Most of our eCommerce customers are starting to say this to us. These customers have driven their businesses to the web and have successfully applied Real User Monitoring (RUM) for web. They have found and fixed many of the common performance problems described in Top 8 Performance Landmines, 5 Steps to improve eCommerce Performance and What if A/B Testing fails to improve conversions. As these customers start seeing an increase in revenue from mobile they have to extend their RUM cap... (more)

Comparing User Experiences: Web, App and Mobile

With the establishment of mobile web and native mobile apps, your website isn't the only customer touch point anymore. Mike Austin, Director of e-Commerce at RoomsToGo said it best: "Our customers expect the same experience throughout all our channels no matter if it is the website, mobile site or the real physical store!" How can you measure the user experience across the various channels your customers use to interact with you? Let's see what we can do to make the user experience quantifiable so we can make informed data-driven decisions. If we look at the different channel type... (more)

Omni-Channel Monitoring in Real Life By @KEnzenhofer | @BigDataExpo [#BigData]

In September, Macy's announced that they will invest $1 Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as "Are conversion rates increasing as planned?" and "How good is the User Experience for each channel?" need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want to share with you how Solocal Group, provider of the French Yellow Pages (PagesJaunes), brings all key metrics together on a single ... (more)