You don't agree with that? Have you ever looked at the details of your page
load time and analyzed what really impacts Page Load Time? Let me show you
with a real life example and let me explain that in most cases you only
control 1/3 of the time required to load a page as the rest is consumed by
third-party content that you do not have under control.
Be Aware of Third-Party Content
When analyzing web page load times we can use tools such as dynaTrace,
Firebug or PageSpeed. The following two screenshots show timeline views from
dynaTrace AJAX Edition. The timelines show all network downloads, rendering
the same page. The question is: Where does the huge difference come from?
Timeline of web page with and without third-party content showing a
difference of 8 seconds in total page load time
Mobile performance will make or break retailers this holiday shopping season
- so the importance of application performance management (APM) cannot be
underestimated. The convergence of Black Friday, Cyber Monday, Hannukah and
Christmas shopping combined with a record level of mobile shopping is
creating a perfect storm many companies have never weathered before.
Over the coming weeks it will be clear which e-commerce players have read our
previous blogs and employed a smart APM strategy. That strategy has to
include load testing and web performance optimization in the preparation... (more)
A/B and multivariate testing are often used to improve the conversion funnel.
What these tools do is randomly place alternative change images, text or
other design elements to gather statistics about how these things affect site
visitors. Companies have had great success using such solutions, but
sometimes multiple rounds of testing still produce inconclusive data:
changing the color or image on their pages did not have a significant impact
on the overall conversion rate.
Does this mean that there is no way for that business to improve the
conversion funnel? In these cases, mark... (more)
"We expect that the revenue made via our mobile apps will cross the 50% mark
within this year!" Most of our eCommerce customers are starting to say this
to us. These customers have driven their businesses to the web and have
successfully applied Real User Monitoring (RUM) for web. They have found and
fixed many of the common performance problems described in Top 8 Performance
Landmines, 5 Steps to improve eCommerce Performance and What if A/B Testing
fails to improve conversions.
As these customers start seeing an increase in revenue from mobile they have
to extend their RUM cap... (more)
I just heard an interesting story from Runtastic, who is one of our Mobile
Real User Monitoring customers. Runtastic's main mobile app allows their
users to track their sport activities such as running, biking, hiking or
skiing. They had a user complaining about too high speed. He didn't actually
complain about the performance of the app but instead complained about his
average speed during his workout as calculated by the app. After his one hour
biking session, the app showed the he covered a distance of 490 km - that
would probably be a world record and give him the yellow shir... (more)