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Klaus Enzenhofer

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Top Stories by Klaus Enzenhofer

In September, Macy's announced that they will invest $1 Billion into their omni-channel strategy. When spending so much money the question that immediately comes up is how to measure the success? Key questions such as "Are conversion rates increasing as planned?" and "How good is the User Experience for each channel?" need answers. Since my first blog about omni-channel monitoring, I came across a variety of customer implementations. Today, I want to share with you how Solocal Group, provider of the French Yellow Pages (PagesJaunes), brings all key metrics together on a single dashboard. Pages Jaunes Omni-Channel Key Metrics Overview Dashboard Step 1: Identify Your Channels For omni-channel monitoring, as a first step, it's important to know the channels and also how many users are coming in through each channel. Solocal Group has three channels they monitor: a mob... (more)

Third-Party Content Management Applied

Today's web sites are often cluttered up with third-party content that slows down page load and rendering times, hampering user experience. In my first blog post, I discussed how third-party content impacts your website's performance and identified common problems with its integration. Today I want to share the experience I have had as a developer and consultant with the management of third-party content. In the following, I will show you best practices for integrating third-party content and for convincing your business that they will benefit from establishing third-party manage... (more)

Fact Finders: Sorting Out the Truth in Real User Monitoring

On my recent visits to Velocity, WebPerfDay and Apps World in London, Real User Monitoring (RUM) was the hot topic. That triggered my thinking about the differences between vendors. They all promise the same for a varying range of prices - from free to a couple thousand US dollars. What I found out is that there IS a big difference and - depending on what you want to do with RUM - you want to make sure you understand the capabilities and limitations of the available solutions. The false claim of 100% Coverage What all vendors claim to do is capture data from 100% of your users. Wh... (more)

The Difference Between Winning and Losing Mobile Shoppers

Mobile performance will make or break retailers this holiday shopping season - so the importance of application performance management (APM) cannot be underestimated. The convergence of Black Friday, Cyber Monday, Hannukah and Christmas shopping combined with a record level of mobile shopping is creating a perfect storm many companies have never weathered before. Over the coming weeks it will be clear which e-commerce players have read our previous blogs and employed a smart APM strategy. That strategy has to include load testing and web performance optimization in the preparation... (more)

You Only Control One-Third of Your Page Load Performance!

You don't agree with that? Have you ever looked at the details of your page load time and analyzed what really impacts Page Load Time? Let me show you with a real life example and let me explain that in most cases you only control 1/3 of the time required to load a page as the rest is consumed by third-party content that you do not have under control. Be Aware of Third-Party Content When analyzing web page load times we can use tools such as dynaTrace, Firebug or PageSpeed. The following two screenshots show timeline views from dynaTrace AJAX Edition. The timelines show all networ... (more)